Hamburg/Zürich, Germany/Switzerland, Apr. 20th, 2011 – In April, the alliance of the renowned entrepreneurs Dr. Michael Otto, Dr. Christian Jacobs and Michael R. Neumann was officially announced in a press conference held in Hamburg. SUSTAINEO is the name of this strategic initiative which strives for a stronger involvement of global market dynamics in development approaches, so to enable smallholder farmers to improve their income through their own commercial activities. The initiative starts its work with a focus on the commodities cocoa, cotton and coffee, and was warmly welcomed by the Minister of Development Cooperation, Mr. Dirk Niebel. 

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