Passion for Farming

Passion for Farming is a joint initiative of Hanns R. Neumann Stiftung and NKG Tropical Farm Management (a member company of the Neumann Kaffee Gruppe). It is based on the recognition that some truly unique coffee qualities from commercial farms and from non-profit projects needed a suitable channel to enter the international market. The aim of Passion for Farming is to provide a marketing platform for project coffees from Hanns R. Neumann Stiftung projects as well as for Estate Coffees from the NKG Farms Group.

In our work at Hanns R. Neumann Stiftung, Passion for Farming plays an important role: it acts as a tool to improve market access for the farmers that we partner in our projects. Better market access means in turn improved competitiveness which is one of the key objectives of our work with farmers producing tropical agricultural raw materials.

The umbrella brand of "Passion for Farming" allows both individual farm coffees and estate coffees to uphold their character. Thus, this common marketing platform creates valuable synergies for both by allowing joint promotion.