San Antonio was starting to stir and you could already see youth members preparing their stand, cleaning their working area and making drink trials before the expo started.
You could see how seriously they were taking the event. Their concentrated faces and focused looks made it very clear that this was something they’d been working hard for and looking forward too.
After arriving to Huehuetenango, the day before the event, we met with the youth members of our program that would be participating in the event and the regional HRNS team. HRNS has been part of the coffee roundtable in San Antonio and continues to work with young coffee farmers in the region. They shared their creative process and ideas behind the drinks they created. Alejandro Herrera, the creative director behind the drinks, shared their challenges as a group: “We needed to find correct ingredients, measurements and combining all of the ideas to become one.”
Little would we know that the combination of talents, ideas, tastes and personalities would lead to unique recipes and one particular key ingredient: Coffee Pulp.
“The Specialty Coffee Festival is a space where youth are able to present innovations around coffee to their families and local community. We’ve been working hard to create drinks that are captivating to the public and create new opportunities around coffee” explained Franklin Cano, one of the team leaders and spokesperson for the youth group.
Visitors from neighboring villages came with their families to enjoy a wonderful afternoon trying new drinks. Coffee pulp soda and cocktails, spicy lattes, coffee oatmeal ice creams and espresso slushy’s were among the different variety of drinks offered. One of the visitors shared, “It is great to see how youth are innovating. I would have loved for my oldest to be here and see everything they’re creating so he can also get involved with the group!”.
Ana Beatriz Mendoza, head bartender with expertise in restaurant services expressed, “People who got a chance to try our drinks not only enjoyed them but realized that there are different business opportunities that can come out of coffee. This expo was not only about tasting different drinks but realizing that there is so much that can be done!”
Events like this permit youth to increase their capability to express themselves, be creative and work as a team. The potential for growth and development also increase, making youth feel inspired to seek new opportunities and carry out potential business ideas.
Who would have ever thought that those youth who told us one year ago they’re not interested in coffee at all, would become so excited and motivated to try out new opportunities around coffee. We are excited and will continue encouraging young entrepreneurs!