The aim of the “Generations” program is to make rural areas more attractive for young people by activating local employment and training opportunities and changing the image of agriculture - in particular coffee - from an old-fashioned profession to a modern, interesting and lucrative business.Learn more about this project
Latin America is one of the major coffee producing regions in the world with a century long tradition. Its proximity to the equator and mountain ranges with high altitudes and volcanic soils provide ideal conditions for high quality coffee. However, smallholder coffee farmers struggle to compete in the current market. In Latin America, the work of HRNS focuses on topics such as entrepreneurship, youth, climate change, and gender, enabling smallholder farmers to be more competitive. The HRNS regional office for the Americas is based in Guatemala City and oversees projects in Guatemala, Honduras, El Salvador, Mexico, Colombia and Peru.