“I always had the dream to immigrate to the US and become a doctor. My parents are coffee farmers in the Municipality of Fraternidad, Honduras; but I never truly envisioned myself as a farmer due to the challenges I saw my parents face to ensure there was food on the table. Participating in Generations has given me a new perspective. I have learned new ways to cultivate coffee, which help us not only to increase our production but also to earn higher premiums. My dad noticed my renewed interest in coffee and he decided to give me an acre of his land, for me to test out the new practices that I learned. He wanted to see if in fact, the new practices would result in greater yields. And they have.
Over the past two years, since joining the program, in addition to cultivating my own coffee, I have also started selling my family’s coffee. Through entrepreneurial training and support, I developed a business plan, which enabled me to launch our own coffee brand.
“Through entrepreneurial training and support, I developed a business plan, which enabled me to launch our own coffee brand.”
Since then, several local coffee shops and restaurants have bought and are now serving our coffee. My hope is that one day I will see our brand in other countries, too.
For now, I will continue to expand my knowledge and gain more skills to be more competitive once my business is more established. I recently enrolled in cupping courses offered by ESCAFE (through the Instituto Hondureño del Café) to be able to really understand my own coffee quality and learn how I can improve it. Participating in Generations has truly given me the opportunity to dream big.”