Michael R. Neumann calls for an honest worldwide program of cooperation with farmers and their governments to manage a future market of 200 mln bags and addressing climate change
A speech held at the Global Coffee Forum in Milan
Milan, Sep. 30th, 2015– The challenges of today’s economies are manifold and hard to isolate from each other. Global supply chains are increasingly complex and deeply intertwined, and global challenges like climate change and the global refugee migration cannot be dealt with at merely a national level. Michael R. Neumann, Chairman of our Board of Trustees, held a speech at the Global Coffee Forum in Milan – showing what the coffee industry can contribute to addressing these challenges.
“Many in our business are not realizing yet that -looking at the irreversible process of globalization- entrepreneurial responsibilities have also globalized. Before, if I had a business in Denmark or Bavaria it was enough to be committed as a corporate citizen to these communities. Not today. If I derive my livelihood from coffee or a number of other products originating in a 3rd world country -by definition- my long-term interest and strategy and also my responsibility extends to Kenya for coffee, to Ghana for cocoa, to Bangladesh for the t-shirts, and to Thailand for the seafood we like to eat”, Michael R. Neumann states in his speech. He finalizes: “My appeal in closing is to join our forces -private and public- in an honest worldwide program of cooperation with farmers and their governments in the interest to bring this noble beverage coffee to more and more people of our growing population on equitable terms for all concerned. Then a world coffee market of 200 Million bags and more will not pose a major challenge.”