Measuring What Matters - Turning Evidence into Understanding

We collect numbers, track progress and report results. But numbers alone do not tell the whole story. Impact measurement is about understanding what the evidence tells us about change, and using that understanding to improve our work and make better decisions.

This webinar explores the connection between implementation, impact measurement, learning and reporting. We will look at practical ways to understand what results really tell us, choose approaches that are rigorous while remaining realistic, and bring different forms of evidence together to build a meaningful picture of change.

We will also explore how findings can serve more than accountability: they can help us learn, adapt implementation and make better decisions for the future.

This webinar is for you if you manage projects, need to demonstrate results, use evidence to guide decisions, or simply want to better understand what your results really mean.

Dr. Katharina Lima de Miranda is Monitoring, Evaluation and Learning Manager at the Hanns R. Neumann Stiftung (HRNS). Her work focuses on impact measurement, learning, data systems, and the use of evidence to strengthen program design and implementation. She works closely with country teams across Africa, Latin America, and Asia on topics including smallholder livelihoods, climate resilience, sustainable coffee production, and farmer-level data and monitoring systems.

Prof. Dr. Michel Clement has held the Chair of Marketing & Media at Universität Hamburg since 2006 and is Pro-Dean of the University of Hamburg Business School, responsible for transfer. His research includes Generative AI, donor acquisition and the management of foundations.

• How implementation, measurement and reporting can be connected
• What results really tell us — and what they do not
• How to balance methodological rigour with practical realities
• How evidence can support learning, adaptation and better decisions

Will the webinar be recorded?

Yes. The webinar will be streamed live on the HRNS YouTube channel, where the recording will remain available afterwards.

Who is this webinar for?

This webinar is for anyone who manages projects, needs to demonstrate results, uses evidence to guide decisions, or wants to better understand what results really mean.

Do I need to be an M&E specialist to join?

No. The webinar is designed to connect implementation, impact measurement, learning and reporting in a practical and accessible way. Technical M&E knowledge is not required.