Força Café – Fortalecimento da cafeicultura familiar
Location: Minas Gerais, Brazil
Today, “Força Café” is the synonym of smallholder empowerment in coffee growing regions of Minas Gerais, the biggest producer state in Brazil. Since 2007 “Força Café” the local program of HRNS do Brasil, empowers farmers and helps them to better manage their farms. We support them get organized in transparent associations or cooperatives to better take advantage of support services. Producers are able to purchase fertilizers in bulk to get better prices. They apply it more precisely according to soil analyses. Their marketing improves through direct access to exporters. Participating farmers get introduced to the coffee&climate approach for supporting the adaptation to the effects of climate change.
Producers and their communities raise income through increased production, lower production costs, improved coffee quality and better market-access. Through the annual Força Café Coffee Championship participating farmers showcase their best products. In 2017 winning lots could market their coffee up to 80% above the common market prices.
The concept of “Força Café“ got started in Santo Antonio do Amparo with a pilot project in 2007. A first expansion took place within Sul de Minas in 2010 to São Francisco de Paula, Lambarí and Perdões. In 2013 the concept got replicated in 18 municipalities from Sul de Minas and Matas de Minas region, including Manhuaçu and Santa Margarida.
Many partners of HRNS do Brasil have supported activities under the slogan of “Força Café“, such as International Coffee Partners, Lavazza Foundation, S&D Coffee and Tea, KFW DEG, Fundação Banco do Brasil, Tim Hortons, and the Interamerican Development Bank.